My work in content marketing and strategy includes curating content for specific target audiences, analyzing consumer behavior, and applying segmentation techniques to optimize messaging. By tailoring content to audience needs, I’ve successfully enhanced both brand visibility and conversion rates across various platforms.
As a marketing intern, I worked closely with the marketing team to ensure that our content strategies aligned with the overall brand objectives.
As seen above, I coordinated the alignment of video content with ongoing campaigns, ensuring consistent messaging across all platforms. By collaborating with team members to refine scripts, visuals, and distribution schedules, we met deadlines efficiently and adjusted our approach based on performance metrics. This teamwork contributed to a 15% increase in brand visibility within three months.
At Mind and Body Harmonics, I implemented a content marketing strategy that improved conversion rates by 20%, using market research and performance analysis to optimize engagement.
Alayna Ellis 
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